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KT announced a plan to overhaul its IPTV platform

South Korean telecoms giant KT on Monday pledged to use artificial intelligence and virtual reality technology to change its Internet TV service to boost its position in the pay-TV market.

At a news conference in downtown Seoul, KT announced a plan to overhaul its IPTV platform to meet the changing needs of consumers.

KT says the IPTV service‘s innovation program consists of three parts: AI-based referral system, VR-assisted streaming for movies and TV shows, and IPTV’s microset box.

KT media platform business head Koo Xuanmao told reporters at KT’s headquarters in Guanghuamen: “Without personalized service, home media equipment can not provide services.” “AI can provide the answer.